Sadie Coles HQ had grown steadily since opening in 1997, and its website was struggling to keep pace. Navigation had become increasingly complex, with little sense of hierarchy, while the work itself was buried several clicks deep and rarely given the space it deserved. The brief was to bring the art to the forefront and establish a clearer sense of priority.

The new site needed to accommodate the full scope of the gallery's activity: over sixty artists, an exhibition archive dating back to 1997, a shop and a programme spanning three London spaces. Just as importantly, it needed to be straightforward for the gallery team to manage and maintain without compromising the design.

We began by working closely with the Sadie Coles HQ team to establish a clear set of priorities. Artists and exhibitions now lead the navigation, while secondary content takes a quieter role. The visual system gives the work more space, replacing a structure built around completeness with one focused on clarity.

The gallery was equally clear about what it didn't want: an institutional website that talked about itself. There is no About page, and the homepage makes no introduction. Our role was to carry that confidence through the design and structure of the site.

One Darnley Road designed and built the site from the ground up, front end to back end. We took time to understand how the gallery operates and what its team needs to manage day to day. Built on Craft CMS, the platform supports the gallery's editorial workflow, from artist pages and exhibition records to news, shop updates and press materials, all managed in-house.